206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries - Un pódcast de Mani Vaya
Categorías:
Don't try to beat the competition. Instead make it irrelevant by: Defining a new category Developing the category Dominating the category Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.
