When There’s an Illness in the Family

This week, in episode 237, Jaci Russo tells William Vanderbloemen that she’s a little surprised, given all of the uncertainty in the air, how well her marketing business is holding up. Marketing, as we all know, is often the first thing businesses pull back on. Jaci says her strong results may have something to do with the changes she’s made in the way her agency closes sales. We also get Jaci’s and William’s takes on the conversation we’ve been having about whether owners should consider their employees’ personal circumstances when making HR decisions. But our main topic today is weightier than usual: William’s wife and co-founder Adrienne recently received a cancer diagnosis and has begun treatment. Long-time listeners may recall that William has spoken in past episodes about his efforts to make sure the business can run without him. “And oh my goodness,” he tells us, “how thankful I am that we started that process so long ago.”