SE3 EP03: KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand 📈

Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever.

He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories.

I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase. 

I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business. 

We talk about:

• designing physical products
• sourcing process and finding reliable suppliers
• dominating amazon with reviews
• instagram ads
• testing the market with pre-sales
• the importance of photography and how to find photographers on the cheap

OUR SPONSORS: 

We have two sponsors

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