The Wallet Allocation Rule
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Moe and Lerzan Aksoy talk about how 'the Wallet Allocation Rule' is proven to link to the most important measure of customer loyalty: share of the wallet.
33voices - Un pódcast de 33Voices
Moe and Lerzan Aksoy talk about how 'the Wallet Allocation Rule' is proven to link to the most important measure of customer loyalty: share of the wallet.