Ep. 13 Is Your Personal Brand Hurting or Helping Your Business?

This week’s episode of Rocket Ship Academy Podcast comes directly from a question from my list: Should Founders be equally going about building up a personal brand at the same time we are building up our non-personal companies? For instance, my company is a software and digital publishing company. Should I be actively promoting myself (e.g. puff pieces about me in magazines, 40 under 40 list etc), or can I quietly build massive success with no media attention focused on me? So far, I have spoken at tech conferences and I have a speech therapist. But I wonder, should I be doing more to build a personal image as a founder, or does that not matter? Thanks. This is a great question! And one that actually brings up one of the most important concepts in building a Rocket Ship business: P&L thinking versus balance sheet thinking. In this episode, I cover: P&L versus Balance Sheet thinking, and how knowing this can radically transform your approach to your business How your personal brand as a Founder can be a huge asset to your business…and how it can work against you. How to separate nice “pat on  the back” personal brand opportunities from ones that will actually help your business Why there is no non-personal business Have a question or challenge you'd like support on? Send to [email protected] and I will do an episode for you!