Ep. 16 How To Make Complex Sales Simple

This month is all about troubleshooting sales, the most common pressing challenge selected by the 2000+ founders who have taken my Founder Type Quiz.  Recently, when I asked the question, when it comes to sales, what’s your single biggest challenge, one subscribers responded: “Our sales is complex AND is highly affected by timing.” I have personal experience with this as my first startup, the market research software company Revelation had a complex sale that was very highly affected by timing. This made it extremely hard to scale the business! I can’t tell you all the frustrating ways I tried to solve that issue. I tried different marketing systems, different sales methodologies, different team members. I looked for a lot of silver bullets (spoiler alert: there are no silver bullets!). I have to confess I never truly cracked it - until my company achieved its exit and I saw how the people who bought us operated. It was all about making the complex sale simple. In this week’s Rocket Ship Business Academy Podcast episode, I talk about how to think through your complex sale and make it simple and less dependent on timing. Key topics I’ll hit: How to simplify a complex sale How your Founder Type works against you (and what to do about it!) How to craft a selling proposition that breaks through the clutter How to identify ways to reduce timing dependencies