Ep. 18 Sell Your Way To Product-Market Fit

This month is all about troubleshooting sales, the most common pressing challenge selected by the 2000+ founders who have taken my Founder Type Quiz. One of the biggest challenges for any Founder or business is Product-Market fit. Often product-market fit is seen as a distinct challenge than sales. But in my experience, looking at product-market fit as a specific type of sales challenge is really helpful. In this episode, I talk through: 1.  Breaking down sales into three core components: traffic, conversion and economics. 2. What sales looks like at 0-1, 1-100, 100-1000 stages of your business 3. Which component to focus on in product-market fit 4. How your Founder Type impacts how you sell 5. Key gotchas with early stage sales 6. What absolutely not to do when working product-market fit And remember: you can’t scale the hard sale! Have a question you want covered on the podcast? Reach out to me at [email protected]