Ep. 19 You Have ONE Job

Founders who work with me know hear something over and over. They hear it so much, they probably get annoyed with me. But it’s the essence of my work. And it’s critical to their success. Here’s how it goes. Client or prospect comes with a laundry list of updates and challenges. Then I dig in with questions and together we figure out “THE problem to solve.” Because usually there’s one underlying problem to solve - and everything else is just a symptom of that problem. You have ONE job:  identify and solve that problem. I talk about: 1. How to find THE Problem to solve 2. How to differentiate between THE Problem and symptoms 3. The core problems to solve at each phase of your business... 4. ...the key question to ask that will help you start solving them Have a question you want covered on the podcast? Reach out to me at [email protected]