Ep. 25 Ruthless Simplicity (Your Real Job)

When I was running my startup I loved solving complex problems and creating elegant solutions. As a Type V - Visionary Evangelist Founder Type. And I had a good talent for it. But like a lot of things that helped me in the early stages of my business, my love of creating elegant solutions for complex problems ended up working against us. How could that be? Here’s how. One of the biggest killers of growth is complexity. When you start out with your business, things are naturally simple. You have one product. You have a co-founder or a small team. You (hopefully) have a pretty clear handle on the pain you solve for people. But as the company grows, complexity starts creeping in. Different customer types, different product decisions, staffing decisions, sales channels, pricing models, etc. One of the hardest lessons I learned about being a Founder/CEO is that your real job is to create Ruthless Simplicity Why I call it Ruthless Simplicity How you know you need it, and what it gives you 3 steps to creating Ruthless Simplicity If you are struggling with stubborn challenges, this episode will give you a powerful lens to see your way through. Got questions on leading your business? Email me at [email protected] and I'll answer it on an upcoming podcast episode!