Ep. 50 How to help your team keep the faith

"How do I keep up team morale and faith as we are trying to get to product market fit - especially when it's taking a lot longer than any of us expected?" This week, I had no less than three Founder coaching sessions where we dealt with different takes on this question. In each case, I asked the Founders, "how are you navigating this stretch?" Answers were along the lines: "we understand it's a process""we wish we were further along, but staying positive and breaking things down into steps""we'd like it to move faster but we also are learning the market""we're staying focused on what we need to do" My response back was, "that sounds great, do you want your team to approach it the same way?" Of course. "How can you make it be THE WAY your company approaches these situations?"You see, stretches like these are an opportunity to build the behaviors, values and culture you want your team to exhibit. But it only happens if you coach and communicate those expectations to your team. In this week's Rocket Ship Founder Podcast Episode, I cover: Why its critical to work this at the behaviors/values/culture level The 3 key things to communicate in these situations How to avoid toxic positivity The ONE phrase that will save you and your team a ton of stress in challenging situations This is a good lesson in communicating and leading confidently, even in challenging circumstances. PS I have two open spots to work one-on-one with me. If you're a Founder navigating the Seed to Series A journey who wants to: accelerate PMF and scalable sales build a high performing team become a confident authentic leader Reply back and we'll set up a time to connect.