Ep. 60 That Pit In My Stomach When I Hit Send

This week I launched a campaign for my "How To Create Stupid Offers" workshop. Every time I launch an offer like this, I have two feelings: I'm super excited by the content, to teach it and see Founders get those light bulb moments - where they suddenly get unstuck and excited for moving their business forward. I've got a pit in my stomach as I'm about to hit send on an email to several thousand people to let them know I'm offer this workshop. You'd think after all these years in business - first as Founder who took his startup to successful exit, then as a wise Coach - I'd be over that pit in the stomach feeling when first launching something. But nope, those questions and doubts still come up: What if people don't want it and nobody registers? What if my entire lists unsubscribes because I'm annoying them with a bunch of emails? What if people think my "Stupid Offer" Workshop is, um, stupid? There's lots of coaches and info resources out there, will they really want mine? There's probably others depending on the thing I'm offering. But that feeling is always there. However, the feeling soon passes after the emails start going out. Because here's what happens: Some people unsubscribe. Some people read the email, get a useful insight and get on with their day.Some people register. No matter what happens, I learn. One of the essential things for a business to succeed is to have ways to quickly learn who is a lead and who is actually a customer ready to buy. For my past few workshops, some registrants are people who've been on my list for years and I've never interacted with. Some are people who've been clients in the past. The reality is the only way to do this is to make offers. Making offers require a level of vulnerability. Because whether it's your product or you as a service, you're offering a piece of you. And the reality is your offers will be rejected by most of the people you make them to. My Stupid Offer Workshop will give you the tools to create stupidly compelling offers. You can check it here But for this week's Rocket Ship Founder Podcast, I'm going to talk about the Bigger Game issues when it comes to making offers. In this episode, I cover: Why you are always making offers, even if you don't think of it that way Why making offers can make us feel so vulnerable (especially us ADHD and neurodiverse folks) 3 things to anchor you in those "pit of your stomach" moments This 12-minute listen offers some helpful wisdom for both business and life. To your success!