Ep. 64 Your Secret Hidden System

You have a secret system in your business. You probably don't even realize it's there. But it's driving your product design and your unique way of solving your customers' problems. You might be thinking: "But, Steve! I've founded and created my whole business. I am the expert on my product and/or service I know everything about it! How can I possibly have a secret system that I don't even realize is there? Maybe you are not such a wise coach after all?" I get it. But I stand by my assertion that we often don't realize what's really driving everything. Often it's because as Founders we are too close to it. But it's there. Our secret system underpins everything we do in solving a particular pain for our ideal customers. It goes like this: Customer has pain Your offer is to solve the pain Your product/service is how you deliver it Your secret system is how you thought about the problem and solution path In this week’s Rocket Ship Founder Podcast, I'll cover: Where to look for your secret system 3 ways leverage your Secret System to drive your GTM efforts The power of 3's in secret systems To your success!