Ep. 65 What's Your Hook?

Yesterday, I was leading my Quiz Daily Lead Machine Workshop. I walked a great group of Founders through my own quiz lead funnel. I showed my LinkedIn setup, how my quiz software creates personalized PDF reports and how it's all integrated into my CRM. Then I walked everyone through a 5-step quiz design process. As we worked through the 5-steps, one of the participants asked, "Out of everything you've done in your quiz funnel, what's the 20% of the 80/20 that had the most impact?" It was a great question. I had to think a moment. But the answer came in my mind loud and clear. "Figuring out my hook." My coaching business changed when I figured out my Founder Type Quiz and ads. It was at that point that I could give LinkedIn $50 and LinkedIn would reliably give me 10-20 leads. In this age of ever increasing noise (thanks ChatGPT!), having a hook that gets your audience to stop and pay attention is an essential unlock. Can you get them to stop their scroll? If you can you've got a hook. If you can't you don't. In this week’s Rocket Ship Founder Podcast, I talk about finding the hook for your business. I cover: How hooks happen The 3 essential things you need to know to build your hook The two places to to look to find your hook To your success!