Ep. 67 Slowing it down

Happy New Year! Coming back from the holiday break this week, I was eager to come roaring out of the gate and start crushing 2024. Then something interesting happened. Instead going super fast, I've slowed it way down. Which is, y'know, the opposite of going fast. The reason for this is that like many businesses I coach, my own business is at an inflection point. It's been a super intense few years. The business climate has changed significantly as money has gone from being cheap to much closer to it's typical level historically speaking. This has definitely impacted a number of my clients. The funding environment is much tighter. Consequently, sessions have been more intense and the support more crucial. It's extremely gratifying work, and I'm honored to do it. It also requires presence and emotional energy. To be completely transparent, the business cycle has taken it's toll on my private client roster. My usual response, is to push through, crank up my ads launch an offer, get revenue rolling back in. But as I launch into this new year, I feel a like a sprinter who showed up to the starting line already a bit gassed. I thought I'd given myself enough of a break over the past two weeks - but my mind and body are saying "nope." It's taken many years to learn this, but when my mind and body feel this way, they are telling me to slow down. It's contrary the the hustle and grind culture we live in. But I know it's telling me I need to stop and listen to what's going on. So instead of pushing and grinding through, I've slowed it way down. And started asking questions: What do I want my business to look like in 12 months? How do I want my life to be? Who do I most want to help? What parts of my business are lighting me up? What parts of my business am I just going through the motions? What are useful constraints I want to embrace? My time blind ADHD brain thinks I can figure this all out in a two hour journaling session. Not so much. I know that illusion now. These are deeper, long haul questions. It's a Rubick's cube that I need to slow down and work through and solve. When to go slow and when to hustle is a question we often face as Founders. In this week’s Rocket Ship Founder Podcast, I talk about slowing down and going fast when it comes to business. I cover: How to know when to slow down and when to go fast Momentum vs speed, and why it's important to know the difference Using offers to learn This 14 minute listen will give you some deeper things to think about as we get started in the new year. To your success!