Ep. 68 There's a Moat in your Method

A good moat is one of the most desirable things to create for your business. It's also one of the most challenging things to do. Some classic moats are: - Network effects, e.g. social media sites like Facebook or marketplaces like eBay - Hardware ecosystems like Apple - Long term contracts - Steep switching costs/hassle (Salesforce, payroll companies) - Patent protection (assuming you have resources to enforce) These moats are super effective, but also take time to create. But what if you are a long ways from creating any of these moats? The good news is that there's actually a moat already lurking in your business You see, deep at center of your products and services, there's a mental model of your whole business. It's how you break down your customers' pain. And the methods you use to solve that pain. We are so close to this mental model that it's sometimes hard to see. It's almost if it's hiding in plain sight. But it's there. And if you know how to surface and deploy it, you'll see there's a moat in your methods. Or as I like to call it, your Secret System. The beauty of it is that when you surface this “Secret System” for your customers, you will make it obvious why they should choose you. And you will win more business. In this week’s Rocket Ship Founder Podcast, I talk about how to find the moat in your method aka Your Secret System. I'll cover: Why you need to think about your moat How to use the rule of 3's to surface your Secret System How to deploy your Secret System to make it obvious why customers should choose you. This 10-minute listen will give help you transform how you see your business. To your success! Here's the link for the Your Secret System Training