Ep. 69 What's Your Time to Wow?

We weren't even half way through yesterday's live workshop, called "Your Secret System" when one of the participants remarked, "Wow! I've just created three social posts based on what we've just learned! This makes so much sense." 'Time to wow!' for this workshop: ~30 minutes. Let's talk about "time to wow!" The pendulum has swung on the current business environment. We've gone from a time of cheap money to a time of (comparatively) expensive money. The impact is less spending. Less or more expensive funding. Non-essential vitamins, nice-to-haves, and "let's give this a try's" are off the table. At the same time, there's more noise than ever. More people competing for fewer dollars. Having lived through a few of these cycles now, the formula to thrive in this environment is simple: laser focus on fundamentals. Have a customer for whom you can solve an urgent, important pain. Make it obvious why they should pay attention to you. Make it as easy as possible to choose you. 'Time to wow!' is a helpful construct. How long does it take you to give a customer a 'wow!'? Because words like "interesting" and "cool" aren't going to get it done in this environment. Whether it's a social post, email, workshop or an engagement, 'time to wow' is the currency of businesses that will not only survive, but thrive in this cycle. In this week’s Rocket Ship Founder Podcast, I talk about how "Time to wow." I'll cover: What 'wow!' is. And what it isn't The 3-step formula to create 'wow!' What 'wow!' means at different steps of the customer journey This 10-minute listen will give help you transform how you see your business. To your success!