Ep. 72 Maybe sell the thing you most want to sell

Over the past week I've been on-boarding the first group of Founders into my 2X Accelerator Community. It's an amazing group of who are bought into creating a ruthlessly simple business that can consistently accelerate - without sacrificing their sanity. For every new member of 2X, I do a personal Gameplan session to understand where they are - and set their plan for going through the key steps in our sprints. The first key step is to identify their Core Offer. This is the one offer that they can consistently sell and deliver. This is the foundation of their business. We need to be clear on it so we can create a clear path for customers to it. I've seen a pattern in this conversation. Without exception, they are all experts in their fields. They all have strong visions of how to create transformational results for their customers. It's not that they don't have an offering. They have a bunch of them. And our first order of business is to figure out which one will be the one we are going to focus on. It's a super important question, because you can't grow consistently and sanely if the offer at the center of your business isn't clear, simple and delivers for you. So we'll go through the different things they are selling. Inevitably there will be some things aren't quite ideal. Maybe one thing is lower cost and easier to sell - but doesn't create enough revenue for the amount service. Maybe the customer type isn't great to work with. Maybe you can get the customer but they don't stick around. Usually, there is something that is more ideal. Or at least elements of what would be ideal. But they haven't totally leaned in. Sometimes they are in resistance to it. To which I suggest... "Maybe sell the thing you most want to sell." It tends to be one of those insights that hits home. And we dial in the offer for them that they will take through the process to validate and quickly launch. In this week’s Rocket Ship Founder Podcast, I talk about: - How to discern what you most want to sell - Why this question is the heart of your business - Overcoming the surprising mental barriers to this This 13-minute listen will give you some serious food for thought for your business. To your success!