Ep. 73 Two Keys to Being a Centered Founder

This may sound strange. In my conversations with prospective coaching clients, my goal is to not to sell. It's to diagnose. On one level the conversation is about understanding WHERE they are in their business, where they want to go and what's in the way of them getting there. But there's almost always another level. I call it the Bigger Game level. That is more about HOW they are currently experiencing their Founder journey - and how they want to be experiencing it. The phrase that often comes up is "I want to be more centered." It makes sense. The Founder journey is filled with uncertainty, twists and turns and more often than everyone cares to admit - feeling like you don't really know what you are doing. In my experience, there are two keys to being a centered Founder: Have your GTM in a good place. Know exactly what important pain you solve, who you solve it for, a Stupid Offer and a system to get it in front of them consistently. Understand you are playing your Bigger Game, and apply yourself to building your skills in the arena of your interior world. If I had to pick one, #2 would actually be the more important one. #1 means your business is well positioned to weather the slings and arrows of outrageous fortune. #2 enables YOU are well positioned to weather the slings and arrows of outrageous fortune both in business and the rest of your life. In this week’s Rocket Ship Founder Podcast, I talk about the path to being a centered Founder: - Why being centered is so hard, especially for first time Founders - How your Founder Type plays in - Two keys to finding your center This 12-minute listen will give you some food for thought for your business. To your success!