Ep. 75 What to do when your offering doesn't take off

What do you do when your new offering isn't taking off like you hoped? Many of the stories you read about a business taking off will spin a nice, tidy yarn about how someone saw a pain, started a waitlist, got huge signups, therefore validated their market and went on to glory, wealth and fame. Easy, peasy, right? But the reality is that it's usually way more messy. Usually it goes this way: You create something or the MVP of something you know will help the people you serve. You eagerly bring it to them, with the expectation that the brilliance of your “amazing thing” will have them signing contracts and swiping cards. But then....it doesn’t quite go that way. Maybe a few excited people buy into you or your vision and take you up on your pilot program. You think you’ve got it! But then, you get a few “that's cool” or “interesting!" Some people kick the tires, but they don't stick. You can sense that people just aren’t bowled over about your amazing thing. Sometimes it’s just plain crickets. It's super frustrating. To be totally transparent, I'm actually working through this myself right now. I've been developing and test launching a new program (2X Accelerator) that fuses everything I've learned about go to market (GTM) and scalable sales into a systematic program for B2B Founders to build a customer flywheel. Honestly, it feels kind of embarrassing given this is what I spend a lot of time teaching and talking about. :} But it’s actually become a valuable teachable moment about what to do when your new offering isn’t taking off. Inside the 2X Community I’ve been sharing in real time the steps I’ve been taking to troubleshoot my offering. The good news is that we have a specific and simple framework that we can use to systematically work the problem. We don’t have to pull our hair out. We don’t have to hire an agency. We don’t bring on more marketing tech. We just look at each level of the 3 levels of our “Stupid Offer Stack” and step-by-step troubleshoot. This week’s Rocket Ship Founder Podcast episode is all about what to do when your offering isn’t taking off like you’d hoped. Key things I’ll cover: - Embracing the mess and turning it into a science project - How your Founder type can lead you to focus on the wrong things - The 3 key components you need to troubleshoot (and in what order to do it) - Understanding how the timing of your offers can make or break This 17-minute listen will give you some food for thought for your business. To your success!