Ep. 77 Time to Pivot?

After nearly 3 weeks fighting Covid, my voice is good enough to scratch through a new episode of the Rocket Ship Founder Podcast. What's on my mind this week? Navigating pivots. Pivots enter the picture when your business isn't getting the traction you'd like in spite of great effort over time from you and your team. There are two main questions to answer when contemplating pivots: What's at the heart of the lack of traction? Where to pivot to? Getting clarity on #1 is crucial to figuring out #2. You have to discern if you are not getting traction because of some fundamental issue in your offer, market, delivery, model - or if you simply aren't selling and marketing well. That clarity is crucial because pivots came in different shapes and sizes: you can pivot audiences, business models, product/service or application of product/service. So how do you know know if it's time to Pivot? And if it is time to pivot, how do you figure out where to pivot to? In this week’s Rocket Ship Founder Podcast, I’ll talk about making your way through pivots. I'll cover: The 3 things to look for in assessing if it's time to pivot How looking at everything as on Offer is the key to navigating pivots How to quickly test hypothesis when contemplating a pivot This 14-minute episode is pretty much fire! To your success!