Ep. 79 Your biggest growth lever

This week I've been digging in deep with with private clients and the members of my 2X Accelerator community on the biggest leverage point in their businesses. It's not their product or service, though a brilliant product/service is essential. It's not their team, though great teams will move mountains. It's not their brand, marketing or funnels. So if not any of the above, what's the biggest point of leverage for your business? It's your offer. This might sound controversial, but customers don't buy your product/service, your team, or your brand and marketing. They buy your offer. Everything else supports either building trust in your offer (brand/marketing) or delivering the promise of your offer (product/team). The more compelling your offer, the easier it is for customers to to say yes to it. The highest level of yes is, 'when can we get started?!' yes. When you have this kind of energy coming from customers, EVERYTHING in your business gets easier. That energy creates momentum that consistently drives exciting, fun growth. That's what makes it the biggest point of leverage in your business. In this week’s Rocket Ship Founder Podcast, I talk about creating the 'when can we get started?!" yes: - What conditions need to be present to get this type of yes - Why to focus on making your offer 'Stupid' - The two key components of creating a Stupid Offer This 11-minute episode is short, yet chock-full of wisdom. To your success!