Ep. 82 I'm not a CMO, but I play one on TV

To be a Founder is to be constantly (and often frantically), up-skilling yourself. If you are a Technical, Expert or Visionary Founder, you’ve been spending most of your working life creating amazing things - tech, services, methods solutions. But you likely never took a formal marketing class. Or worked in a sales or marketing role. Yet, here you are playing that CMO role because you need to get people to buy your amazing product/service. If you’re playing the CMO role on TV and/or in real life, this week’s episode of the Rocket Ship Founder Podcast is here to help. I’ll cover: How to simplify the CMO role down into 3 key things What the real role of marketing is Why most marketing doesn’t deliver (and how to ensure yours does) Why Email is your most critical channel This 13-minute listen will help you CMO like a boss. To your success, Steve PS One of the essential CMO skills is mastering email marketing. But I see a lot of people struggle with it far more than they need to. If this resonates with you, then I’d like to invite you to a workshop I'm giving next Wednesday, May 15 called "The Email Code: Mastering Email for Non-Marketer Founders." in 90-minutes you'll get the mindset, frameworks, templates and strategies to enable you to become prolific and effective with email marketing. We'll cover: How to write emails that help people trust and buy from you How to send more without being spammy or too sales-y What to write (even when you don't know what to write) How to fuel conversions How to master the mindset of an effective and prolific email marketer It's $100 to attend. You get ready-to-use templates and proven frameworks for emails and subject lines. Lifetime access to the recording. And a 100% money back if you aren't satisfied. It's happening Wednesday, May 15 from 9-10:30am Pacific/12-1:30pm Eastern. If you can't make it live, you still have lifetime access to the recording and templates. Here’s the link to register if you’d like to attend.