Ep. 92 Niches vs Tribes

Episode Summary: In this episode, we explore the difference between marketing to niches and tribes, and why understanding this distinction can shape your entrepreneurial approach. After a provocative listener response to a previous episode on founder anxiety, I realized the importance of identifying your tribe—those who share your values and vision. Key Takeaways: • Niche vs. Tribe: A niche targets a specific market segment, while a tribe connects people through a shared mentality or purpose. • Why It Matters: Knowing whether you’re marketing to a niche or a tribe can transform your strategy and deepen connections with your audience. • Topics Covered: • How to market to tribes vs niches • How to reveal your tribe • Deciding when to focus on a niche vs a tribe Tune in for actionable insights that will help you maximize your impact and connect more authentically with your audience.