Life360: Trolling TikTokers, Privacy vs. Safety, and the Future of Location Sharing with CEO Chris Hulls

Katie Perry and Austin Hankwitz interview Chris Hulls, CEO of Life360, an app for family location tracking. Chris discusses the company's strategies, including a successful TikTok campaign with 7 billion views, and their monetization approach, where only 13% of users are paid subscribers. He emphasizes Life360's core values, security measures, and plans for expanding services to seniors. Chris shares insights on his leadership style, influenced by his military background, and how he turned a teen-led campaign against the app into a successful engagement strategy. The episode concludes with plans to extend Life360's services to aging parents, showing the app's broad future potential. $LIF  00:00 START 01:20 Meet Chris Hulls, CEO of Life360 02:33 The Origin of Life360 05:13 Life360's IPO Journey 10:31 Data Privacy and Security at Life360 14:43 Monetization and User Data 21:50 Future Plans and User Benefits 23:41 Free vs. Paid Services 24:10 Family Safety Features 24:49 Expanding User Base 26:56 Senior Care Solutions 31:15 Leadership and Core Values 33:17 TikTok and Teen Engagement 39:23 Military Influence on Leadership 42:02 Final Thoughts and Reflections After Earnings is brought to you by Stakeholder Labs and Morning Brew.  For more go to https://www.afterearnings.com Follow Us  X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnin... Reach Out  Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices