How to turn leadership and coaching into a multi-million dollar business | Bryan Harris
Ahrefs Podcast - Un pódcast de Ahrefs Podcast
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Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction 01:02 Shifting from courses to coaching 06:30 Ascension ladder vs descension ladder 15:31 A cautionary tale about sharing revenue 17:45 Free tools as a growth strategy 19:41 How to scale non-commodities 23:45 Finding the right CEO-marketing director fit 31:07 How Growth Tools structures its marketing department 37:40 BOPA (Borrowing other people’s audiences) 42:22 Causes of stress and complexity in marketing 45:28 Guilt by association 48:30 Choosing what to promote 58:34 The key to generating customers 1:07:15 The right way to “Figure it out” 1:11:34 Bryan’s ChatGPT history 1:14:36 Outro We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Bryan: X: @Harris_Bryan Website: growthtools.com/ahrefs Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _______________________________________________ Referenced in the episode: Ryan Deiss: https://www.ryandeiss.com/ Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1 Nathan Berry: https://nathanbarry.com/ Brennan Dunn: https://doubleyourfreelancing.com/ John Lee Dumas: https://www.eofire.com/ Pat Flynn: https://patflynn.com/ Glenn Hill (Connection Codes): https://www.connectioncodes.co/ Jim Collins (Good to Great): https://www.jimcollins.com/index.html One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/ Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X Noah Kagan: https://noahkagan.com/ Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/ Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953 Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I
