Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], host Dan Sanchez [https://danchez.com] speaks with Liza Adams [https://www.linkedin.com/in/lizaadams/], an AI Advisor and Fractional CMO at GrowthPath Partners [https://www.growthpath.net/]. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy. Resources Mentioned: * Using AI to Evaluate and Align on Top Market Segments [https://www.linkedin.com/pulse/using-ai-evaluate-align-top-market-segments-liza-adams-qekec/?trackingId=hUtB7q3LR16cvClLVsflhw%3D%3D] Timestamps: * 00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks * 01:20 – Common bottlenecks in businesses and how AI can help * 03:42 – Tackling productivity and quality challenges with AI * 06:59 – Case study: Using AI to focus on key market segments * 11:31 – How to leverage AI for market sizing and forced ranking * 14:45 – The importance of executive alignment and validation * 20:41 – Using AI to develop campaign strategies and improve messaging * 26:00 – Creating custom GPTs and enhancing sales processes with AI * 32:04 – Leveraging customer reviews and data for more effective marketing messages * 41:00 – Validating AI outputs and ensuring quality with AI tools * 44:00 – Final thoughts and where to find Liza Adams online