AI Use Case Series: AI and Customer Experience [AI Today Podcast]

The experiences that customers are important. In this episode of AI Today hosts Kathleen Walch and Ron Schmelzer discuss how AI is being used to enhance the customer experience. We discuss how brands are using AI to provide personalized product or service recommendations. No longer do people need to be provided general suggestions. Now, with the help of AI, hyperpersonalization can be achieved with brands providing relelvant content and suggestions and customers having a more tailored experience increasing overall satisfaction. Sentiment analysis is another area being improved with the help of AI. AI tools analyze customer feedback, social media posts, and reviews to gauge sentiment and emotions. Companies use this information to understand customer satisfaction and to tailor their responses, improving overall customer relations. AI can also help with customer retention. AI predicts customer behavior, such as potential churn, by analyzing past interactions, purchase history, and engagement levels. With the help of AI, visual search capabilities are also now possible. This is allowing customers to search for products using images rather than text. The fight for customer attention is fierce and companies are increasingly turning to technology to discover new ways to help. All of these use cases are having positive impacts and are great examples of AI in customer experience. Show Notes: AI Today Podcast #78: AI in Customer Experience