Leonardo Ferragamo - 203 - Alain Elkann Interviews

REINTERPRETING HERITAGE IN THE NEW WORLD. Leonardo Ferragamo, the fifth son of Salvatore and Wanda Ferragamo, is the Chairman of Salvatore Ferragamo S.p.A. since 2021. He studied economics at the University of Lausanne (UNIL), then at Columbia University. He started working for Ferragamo in menswear, and created Ferragamo Men Division. Today, he is also President of the Lungarno Collection of hotels in Florence, Rome and Milan, and CEO of Palazzo Feroni Finanziaria, one of the Ferragamo family’s two holding companies, which operates in real estate and other diversified businesses. Leonardo Ferragamo is also President of Sawa SRL, which has to do with his personal love of sailing boats and in particular the Nautor Swan yachts, to ensure whose future on August 1st 2024 he sold to Sanlorenzo, a worldwide leader in the production of made-to-measure yachts. “Heritage is one side of a river from which to build the bridge into the future.” “I want to make sure that the long-term future of a company and a brand like Swan, loved by so many people around the world, has a route over perennity, supported by a very credible group so as to launch it in the long-term future.” “You have to know what you’re going towards, what can happen to you, and you have to be aware of the unexpected things that can happen, and when they happen be prepared how to face them and not be scared because they are happening.”