When Internet Marketing Fails

Contrary to what most internet marketers think, the internet is not the answer to every marketing question. Find out how a doctor used some old school direct response principles to generate $54,000 in revenue without spending one second on the internet. Internet marketers think everything has to be online but the internet has only really been around for the last 20 years. Most people who sell online use direct response principles which have been around for hundreds of years. Sometimes the internet is not the answer. Often what you should be doing is looking for the one thing that generates the biggest results for your business instead of trying to do more. Frank has a client who is a doctor and most of his clients come to him from Google. This doctor was concerned about what would happen to his lead flow if his site no longer ranked on Google. After digging into this doctor’s sales process, Frank realized that the internet wasn’t the answer to the doctor’s issue, at least in the short term. Frank recommended that the doctor create an advertorial and run it in the local newspaper. After only $9,000 in ad spend he generated $54,000 in revenue. If you’re only following the latest internet trends, you are potentially leaving hundreds of years of experience and wisdom outside of your scope of availability. There have been so many lessons learned before any internet marketers came along to do it. Take advantage of the wisdom of the past! It’s not always going to be the obvious choice. Sometimes you need someone with experience in the history of direct response principles to guide you in the right direction.