The Rise of the Creator Community

The creator economy is exploding as artists are looking for more ways to break through the massive amount of content available. With streaming platforms on the rise, artists are no longer going the traditional route, they are taking their music straight to the people. Everything has multiplied...new content formats, how content is produced and promoted and much more. In this episode we talk to Mark Mulligan, Managing Director and Analyst at MIDiA Research and Katy Templeman-Holmes, Director Global Markets for HARMAN Professional to discuss the rise of the creator economy, where it might take the music industry, what potential it brings for artists and how audio companies can support by providing the right equipment.