Amber Armstrong Talks About the Future of Conversational AI

The way consumers engage with brands has been rapidly evolving over the last few years.And one of the communication technologies that have shown widespread acceptance from consumers and brands alike is conversational AI applications.In today's episode, we take a deep dive into the future of conversational AI with an expert in the field. Amber Armstrong, Chief Marketing Officer at LivePerson, joins us today to talk about how conversational AI has been evolving over the past few years, how brands can implement it in various B2B and B2C use cases, and what the future of conversational AI may look like.[01:09] Amber's Story – Amber's background in marketing and how the learnings from several roles in companies of all sizes prepared her for her current role as the chief marketing officer at LivePerson.[03:20] Conversational AI – How conversational AI technologies have evolved over the last few years to improve the way brands engage and interact with consumers.[07:00] Effects of the Pandemic – Amber shares her thoughts on the role the pandemic played in accelerating the growth of digital communication solutions.[11:45] Privacy – Amber shares her thoughts on how brands marketers should approach engaging with audiences while preserving privacy.[13:45] Conversation AI for B2B Marketing – The value proposition of conversational AI for the B2B market and some use cases for B2B related scenarios.[17:59] Future of Conversational AI – Amber shares her take on how conversational AI may evolve over the next few years.Resources:Connect with Amber:LinkedIn: linkedin.com/in/amber-armstrong-marketingTwitter: twitter.com/ambarmstrong