Michael Sherwood, Head of Digital Experience at Atom Bank, talks CX & Tech

Be Customer Led - Un p贸dcast de Bill Staikos

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https://www.linkedin.com/in/michael-sherwood-72195748/ (Michael Sherwood) is Head of Digital Experience at https://www.atombank.co.uk/ (Atom Bank), the UK's first app-only bank. So to say that Michael is an expert on leading with experience through technology is an understatement. Fascinating conversation with an industry veteran on a range of topics: 馃帣 His view on the core tenets of experience, particularly through the lens of a tech-forward company 馃帣 How he's thinking about CX / Design from the journey perspective vs. the product perspective at Atom Bank 馃帣 How he brought Insights and Design together in his team and the benefits of this move 馃帣 How he and his team are changing culture at Atom Bank in the face of COVID 馃帣 Michael's views on the future of the CX Tech stack Loved this conversation. Michael is so knowledgeable and has done it all - even starting looking at feedback in spreadsheets before ramping up on tech to drive scale in customer listening.

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