Scott Gerber on Networking vs. Connecting in Business Relationships

Scott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for media companies and global brands. He is the founder of YEC, an invitation-only organization comprised of the world’s most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for world-class executives. Scott’s new book is ‘Superconnector: Stop Networking and Start Building Business Relationships that Matter’. The book is about abandoning the networking-for-networking’s-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. Learn more about your ad choices. Visit megaphone.fm/adchoices