Are You Being Manipulated?: Book Insights on Influence by Robert Cialdini

* Influence is the ability to change the minds and actions of others in a way that they are willing to accept. * Cialdini identifies half a dozen “weapons of influence”, ways of getting us to act automatically that sidestep our normal rational decision-making processes. These are used by professionals and salespeople to get us to say ‘yes’ without thinking. * They include: reciprocation, commitment and consistency; social proof; liking; authority; and scarcity. Each are easily triggered. * By being aware of the trigger, we can see them for what they are and avoid being taken in ourselves. Theme 1: Reciprocity and What Influence Is - 0:29 Theme 2: Consistency, Social Proof & Liking - 10:04 Theme 3: Authority and Scarcity - 20:12 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights THANK YOU FOR LISTENING TO BOOK INSIGHTS. READY FOR MORE LEARNING? Get unlimited access to our entire collection of Book Insights on over 100 nonfiction bestsellers with a subscription at http://memod.com/insights HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: “Transcript: Robert Cialdini.” The Big Picture, 5 Nov. 2018, ritholtz.com/2018/11/transcript-robert-cialdini/. Please keep in mind that the information provided in or through our Book Insights episodes is for educational and informational purposes only. It is not intended to be a substitute for advice given by qualified professionals, and should not be relied upon to disregard or delay seeking professional advice. Full Title: Influence: The Psychology of Persuasion Year of Publication: 1984 Book Author: Robert Cialdini To purchase the complete edition of this book click here: https://www.amazon.com/dp/B01KWAPHAK/ref=cm_sw_em_r_mt_dp_814P2Z1VPX0QFHTWSVWC Book Insight Writer: Tom Butler-Bowdon Editor: Tom Butler-Bowdon Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowdon Narrator: Kristi Burns