325: Influencer Marketing and Why It's Important with Jibran Malek

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com