From brand strategy to brand...how I do it!

This episode is inspired by a chat that I recently had with one of my clients. During a brand workshop, she asked me how I would turn her branding into her brand. It made sense seeing the end result but she was curious as to how I actually get there. Brand strategy is the foundation of your brand and everything else builds off your brand strategy. I will never get into a project without strategy because I do believe that it is the most important part of building your brand. What I cover in t...