I used to have NO IDEA what brand building was

Honestly, I have not always been someone who understands the power of brand building. I studied brand design, worked in an agency for five years, and had so much experience under my belt yet I still did not fully understand what was involved and why this was so important. Brand building is not a new concept, but it's also not something that's taught a lot. This is the missing skill from so many business owners that I see, including myself once upon a time. It's such an important part of build...