Perception = positioning: the REAL magic of branding

This topic is such an important concept when it comes to branding, building a brand, building a business, and it deserves to shine in its own episode. Today we're going to chat all about the positioning and perception of your business and how those are linked. No matter where you're at in your brand-building journey, this episode will really help you. What I cover in this episode: A quick life and business update What perception and positioning actually means for your business Exa...