Stop trying to be different (you’ll want to hear this)

This is potentially controversial. Stop trying to be different. This goes for all business owners because your branding does not need to be totally different to everyone else. When I started designing, I was taught that your brand needs to be 100% unique to you - which is true to a point. It needs to be unique to your business, to your brand, and it needs to represent you. However as time has gone on and I have worked with many clients, I have done lots of strategy work. I have seen results i...