The old way of targeting your audience - and why I'm scrapping it

I have developed a new, and I personally think easier, way of coming up with your target audience and that’s what this episode is all about. It's not the method that I always used, but it’s what I now use for myself and with my clients as well. I found a lot of issues with that personally, both for myself and also for my clients, with the traditional way of approaching this because really hard to actually use any of those basic elements in a tangible way in your business. What I cover i...