THIS is what you need to do BEFORE branding

Today's episode is all about the importance of building a brand before you do your branding. I was recently on my client Lily’s podcast, FLOWER.ED, where this came up in conversation and I was inspired to dive deeper with you here! I see a lot of people dive straight into their visual branding without any real idea of what their brand actually is or what they stand for. As a brand designer, it is my role to help my clients build a brand first so that they really understand their brand before ...