#022 Freestyle Friday - How to Convert Followers Into Buyers

Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth. In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale. The Finer Details of This Episode: Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week. Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two. Building your reputation one person at a time so you eventually have a community of people willing to buy why you’re selling. What the major priorities should be for your business and where you can find the highest ROI.  Quotes: “There’s so much information out there, but also there’s enough that you can drown in it and not know what to do first versus second.” “A follower does not necessarily equal a buyer.” “Instead of converting followers into customers you’re converting customers into followers.” Links: Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!