#056 Brian Fanzo | The Next Generation of Live Branding

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He’s also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fair game for everyone and that you don’t need to be an expert or thought leader to succeed online. In this episode, Brian reveals what opened his eyes to video’s potential, explains why he stresses authenticity in every avenue of your work, and discusses why we can’t just blame technology for the world’s problems. The Finer Details of This Episode: Why “Press the damn button” became Brian’s rallying cry for his brand and how it reflects his skepticism toward perfectionism. How livestreaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The reason why focusing on a desired audience, rather than where you feel comfortable, leads so many storytellers astray. The short- and long-term importance of authenticity in every possible interaction and presentation you’re a part of. How Brian earned the title of “Pager-Wearing Millennial” and why he’s proud of it. Brian’s advice for listeners who are committed to a niche, and also why you shouldn’t be afraid to keep your options open. Brian explains why consistency is key to online success right now. Why he doesn’t think social media is the real cause of many ills in modern society. Quotes: “I like connecting great people with great people to do great things.” “I believe every person has a story to tell.” “We have to stop thinking as a marketer and start thinking as a storyteller.” “I can’t say that I was passionate about every job that I’ve ever had, but I found a way to be passionate about the work I was doing.” “If you aren’t real with who you are at your core, I truly don’t believe building a community is possible.” “If we want the world to be more empathetic, we have to do it ourselves.” Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!