How to Change Your Brand Forever with Brandon Birkmeyer | BBB 094 (Season 2 Launch)

Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show. Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020. Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show. This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from the ground up. On Monday, January 13th, 2020, we'll be dropping our first interview episode of Season 2. It's an interview with David Meerman Scott And here are some highlights from this episode: - The top way to change your approach to marketing and branding is to change the way you set priorities. You need to take the time to set a strategy that focuses on driving the most attention at the best price. - The #1 mistake entrepreneurs are making in marketing today is investing in an agency to manage their social media posts. Those posts are better managed in-house, and that money is better spent on traffic driving Facebook ads. - A top priority on your to do list should be to develop your message, find your voice, and understand how you differentiate yourself. - The best reason to create content is to find your voice. Most people think creating content is about gaining subscribers. That's true in the long run, but short term your goal is to develop your voice so you can understand what you want to be "known" for. - The three prong approach to personal branding is 1) Focus your message, 2) Build your community, and 3) Create impact in the lives of your customers. (This will be explained further in the next three episodes... stay tuned!) Episode Links: Sign up for our insider's group to receive email updates on our content and offers each week at www.brandonbrands.com/bteam Want to work on your personal brand or launch your podcast? Go to www.brandonbrands.com/apply to set up a call with Brandon. Join my online community at www.brandonbrands.com/fb Please remember to subscribe to the podcast, leave a review and rating and tell your friends! If you found value in this episode, please screenshot the episode and post it to Instagram and tag me @brandonbirkmeyer Brands On Brands On Brands