7 Cognitive Biases That Shape New Business Development

Your decisions are influenced by natural psychological forces. Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play. On this episode of Breaking BizDev, John and Mark share 7 cognitive biases that shape new business development, and share how you can use them to help buyers make better, more informed decisions: AnchoringMessenger EffectLoss AversionSocial ProofDecoy effectPain of payingOptimism BiasHere are some additional resou...