Differentiate Your Proposals With a Statement of Understanding

Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution. In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on: The importance of true understanding The power of listeningCritical elements of the statement of understandingImplementing a statement of understandingHere are some additional links on understand...