105: Marketing for the Senses with Hannah Nieves

Why are companies like Ikea, McDonald’s, and Apple so good at irrational customer loyalty?  It’s because they are geniuses at branding.  They know that the way you make someone feel is just as important as the quality of your product or service.Mover and shaker, Hannah Nieves, joins Melissa on today’s podcast to talk about the importance of creating a sensory experience to build a memorable brand.  Hannah is a multidisciplinary entrepreneur, creative visionary, and voice of inspiration.  She knows a thing or two about building wildly successful businesses - including her own consulting firm - through exceptional branding and marketing.Keep your business top of mind with these incredibly simple, yet highly effective tips. Topics discussed in this episode:marketingbrandingPRmultidisciplinary entrepreneurburnout lessonsconsulting agencyinvest in your businessentrepreneurial mindsetsensory experiencebrand experiencebrand visualsbrand moodbrand consistencysimple marketing Connect with Hannah NievesWebsite: www.hannahnieves.coInstagram: www.instagram.com/hannahmnievesFacebook Page: https://www.facebook.com/hannahmnieves/ Connect with Melissa:Burn Out to All Out Facebook group https://www.facebook.com/groups/burnouttoalloutInstagram: https://www.instagram.com/melissa_henault/For free resources and information on Melissa’s current offerings: www.burnouttoallout.coFree LinkedIn Productivity Checklist: www.burnouttoallout.co/checklist Click here to Rate, Review, & Follow. https://ratethispodcast.com/botao “Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out podcast, I’d love to hear from you.  Your feedback helps me support you in building the online business you dreamed of while making LinkedIn connections like a pro.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.”  Be sure to let me know what you resonated with the most in this episode!  And if you haven’t done so already, give the podcast a follow, so you'll be