169: Knowing Your Audience is the Key to a Successful Launch

Marketing to the wrong audience is like selling winter coats in the Sahara. No one’s going to buy.In today’s dynamic coaching sesh, Melissa gets real about how targeting the wrong people can lead to the death of your launch.If you’ve been hearing nothing but crickets when promoting your offers to your online audience, this episode will give you the breakthrough you’ve been looking for. Tune in!Topics discussed in this episode:updating your customer avatarbuilding new audienceslaunch strategysales strategymarketingbuyer psychologymarket researchmarketing messagingentrepreneursscale your businesslead generationbusiness marketingonline businessattraction marketingrebrandingcompany evolutionLinkedInBUSINESS RESOURCES:▶ FREE Daily LinkedIn Productivity Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ Learn more about the Modern Entrepreneur Method: https://burnouttoallout.co/me▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.coConnect with Melissa:〉LinkedIn: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.