235: How To Get Your Messaging Just Right

When you’re targeting more than one ideal client your messaging can take a hit.In today’s coaching sesh, Melissa discusses the importance of building a strong personal brand before zeroing in on separate client bases.  To avoid confusion, she recommends creating distinct content for each customer profile under one unified brand.If you’re not sure how to talk to two different audiences listen in!Topics discussed in this episode:ideal clientscaling your businessbusiness servicessmall businesseslead generationcreating offersstrategic contenttargeting your marketHRcontent separationemployee vs employerpain pointsparallel contentLinkedIn™ Submit your questions to [email protected] for an opportunity to get your hot seat with Melissa on the Burnout to All Out PodcastBUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.Mentioned in this episode:Lead Gen Masterclass