243: It’s All in The Messaging

Marketing messaging is kind of like shopping for a car; it only grabs your attention when you’re looking for something specific.In today's podcast short, Melissa dives into the hot topic of targeting a specific audience versus keeping your profile broad. She'll share her top tips on market research and why it's crucial to know where your audience spends their time online.Tune in for practical advice you don’t want to miss!Topics discussed in this episode:target audienceorganic marketingB2B marketingbusiness expansionniche audienceknow your audiencemarket researchblue oceansplit testinnovation in entrepreneurshipsocial mediakeywordsLinkedIn™Submit your questions to [email protected] for an opportunity to get your hot seat with Melissa on the Burnout to All Out PodcastBUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.coConnect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.Mentioned in this episode:Lead Gen Masterclass